What the Google Search leak means for SEO content
The Google Search leak has provided invaluable insights into the ranking algorithms that power the world’s most popular search engine.
Establishing your home-based business: the basics
The allure of starting a home-based businiss is undeniable, but requires careful planning and execution. Let’s start with the basics…
From keywords to conversions: The small business owner’s guide to SEO copywriting
SEO copywriting is a big friend of small businesses looking to grow.
DIY marketing mastery: Doing what works for your business
DIY marketing is not just about saving costs; it's about taking an active role in shaping the future of your business.
How to build a successful global collective of freelance talent
How to select, manage and build a great team of freelancers from around the world.
Building blocks of success: Content strategy in property
Content marketing is crucial for estate agents to build brand awareness in their local communities.
Why you need a content strategy to grow your retail business
A content strategy for retail needs to take into account the changing realities of the market.
Why you need a content strategy to grow your education business
A robust content strategy is indispensable for educational organisations in today's digital-first era. Discover the benefits of a strategic approach, from boosting brand visibility and SEO rankings to driving engagement and lead generation.
ChatGPT and SEO – An introduction to AI content in SEO for 2023
This guide to Chat GPT explains the platform, its potential and the increasing role of AI content in SEO.
Feeling like a fraud? Don’t let imposter syndrome hold you back | How to conquer self-doubt
Imposter syndrome got you down? Here's how to kick it to the curb and own your success
SEO for e-commerce websites: A total beginner’s starting guide to achieving online success
SEO, or search engine optimisation, is a crucial aspect of running an e-commerce website. By optimising your site for search engines, you can increase the visibility of your website and improve your chances of attracting potential customers.
How to get your small business ready for the metaverse
More people are talking about the metaverse. While it might not seem worth preparing for as a small business, it’s actually a great time to change the way you do business in the future.
How can a small business join a trending conversation online?
Small business owners looking to engage more with customers online will need to participate in relevant conversations. But how can you join in with online trending topics?
Writing about Covid in 2022 – useless or useful?
If you’re thinking of writing an article for your business blog about Covid-19, ask yourself this question: “Do you have anything truly unique to say?”
Small business SEO checklist: How to improve your rankings
SEO rankings don’t happen overnight – if you’re a small business owner looking to improve your search rankings, here’s a handy checklist of different ways to boost your small business SEO.
Why blogging is essential for your small business
Blogging can genuinely benefit your business. Not convinced? Allow me to change your mind…
Why you should care about your website copy
Website copy matters more than you probably think. In fact, great copy can help you boost your sales. Now I have your attention, don’t I?
How to manage your freelance copywriter
You need content writing. So it's probably a good idea to find a freelance copywriter. When you have one on-board, here’s some pointers on how to manage them.
The right questions to ask to keep yourself motivated
Have you ever noticed that much of life (and work) is about asking the right questions?