Prickly Cards – content marketing

For this project, I was tasked with writing engaging, playful product descriptions for this e-commerce brand that produces funny greeting cards and rude drinking mugs.

The project included:

  • SEO-led blog posts

  • Content strategy for Etsy and Shopify stores

  • Funny, on-brand social media posts

  • Ideas for greeting cards (many of which became bestsellers)

PricklyCards.com (Using Shopify)

Social media examples

Katy has been responsible for improving copy and user experience on our e-commerce platforms, including Shopify and Etsy, and building social media engagement. She has driven the performance of our online stores through organic search and I’m delighted with the results so far. Our high Google ranking for some key products has blown me away!

It’s clear that Katy’s much more than your average copywriter – she understands e-commerce priorities and has a real passion for SEO-led content writing that quite honestly is infectious (and it wasn’t really a subject that interested me to begin with!)

I know I can trust Katy to do a job well – her writing is first-rate, her advice is sound and she is able to identify relevant content opportunities seemingly very easily.

I cannot recommend Katy enough, especially if you are looking to grow your e-commerce business and need somebody to take on the search content and social media side and run with it.
— Owner, Prickly Cards
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