Katy Ratican

Portfolio

Commercial Clients

I have written copy for a range of clients from very different sectors. The portfolio below is a taster of just some of my work to date.

Disney UK: freelance content producer within the Disney UK Interactive team. Responsible for the Disney.co.uk homepage, content for seasonal events, including Disney Christmas and the launch of Star Wars: The Force Awakens and developing a tone of voice guide.

Examples:

Yachting & Boating World: freelance content producer for Time Inc UK’s leading marine site, YBW.com. In this role, I wrote relevant new articles and features, built and implemented newsletters and scheduled social media posts.

Article archive

Vodafone.com: Overhaul of content on Vodafone Group’s corporate site, Vodafone.com. Required new copy and creation of tone of voice guide.

Link

Sky One: Copy required to promote two of Sky 1’s latest shows. Online campaign included competition for users to win holiday vouchers, courtesy of Sky 1. Promotion via Smooth’s Facebook page also provided.

Link | PDF

UKTV Drama: Copy required to promote UKTV’s Drama channel, including a competition to win a smart television and home cinema system. Copy changed on a weekly basis, in order to promote various shows on Drama. This went on to become one of the most successful campaigns ever for Smooth online.

Link | PDF

Visit Scotland: Proof copy for Visit Scotland’s online competition running on smoothradio.com. This required tone of voice changes and promotion of their #BrilliantBreaks campaign. Also newsletter copy written, which went out to the entire Smooth database.

Link | PDF

ATS Euromaster: This was a long-term campaign aimed at promoting ATS Euromaster’s services. Online copy required, which changed regularly, including a competition. Supported the campaign with a 12-month social media plan, that I created and implemented.

Link | PDF

Smooth Christmas: Support pop-up festive radio station Smooth Christmas with online content - including gift guides, galleries, interactive quizzes.

Result: Microsite saw 1.2 million pageviews during the six weeks the station was on-air - the most successful online campaign from Smooth to date.

Link | PDF

Supertemps: Regular blog posts for a recruitment agency based in Wales. I work from a brief, having been given a blog post title.

Examples:

All About Me Beauty Salons: Commissioned to launch All About Me’s blog, discussing skincare and beauty topics with an aim to promote the client’s two salons.

Recent posts:

Editorial Content Highlights

At Smooth Radio, I was responsible for generating relevant and highly-shareable online editorial content. Below are just three examples of the content that went on to be successful with the target audience.

The 10 best Tom Jones songs

Details: Write an article with the aim of ranking highly in search engines for term ‘Tom Jones songs’. Within two weeks, this article was ranking #1 in Google.

The cast of Grease: where are they now?

Details: Over 250,000 unique pageviews and was the most popular piece of shareable social content on Smooth Radio’s Facebook page for six consecutive weeks.

Child stars: where are they now?

Result: Over 200,000 unique pageviews and highly shared content on Smooth Radio's Facebook and Twitter.